The brand began in 1997 as a small company for the sale of textile materials and their testing. The founders Radek Nováček and Jirka Sika gradually expanded the range of outdoor clothing, the goal was to create clothing that would meet their high requirements for use in the mountains, winter outings and skialpinism. The official name and origin of the Direct Alpine brand was in 2005 and is still developing and technologically growing. It is a 100% Czech company that supplies products to practically all European countries and world markets. They make use of the latest technologies that ensure high functionality. They work with a number of leading athletes and top mountaineers who test clothing in practice. More about Direct Alpine